Someone is planning a company event. They're doing their research at 10:30 at night. They find your truck, they love the menu, and they want to book. They send an inquiry. You're asleep.
They move on by morning.
That's the catering inquiry gap. And for food trucks, catering is where the big money is — one booking worth more than 30 service stops. Every one that slips is real money off the calendar.
Service stops are volume. Catering is margin. Most trucks know this but can't chase catering aggressively because they're running service stops all day and asleep all night. The inquiry comes in, gets seen 12–16 hours later, and the client has already booked someone else.
An automated intake system captures every catering inquiry the moment it arrives, sends an immediate acknowledgment, collects the key details (date, headcount, location, menu preferences), and has a draft proposal ready for you in the morning.
For food trucks, social media isn't marketing — it's logistics. Your followers need to know where you are today. They need the daily location post before 10 AM, consistently, or they stop checking. The content system handles that without you typing anything.
The goal for any food truck that wants to scale is a full catering calendar alongside service stops. That requires a system that never sleeps, never misses an inquiry, and follows up the ones that don't deposit within 48 hours. That's what this is.
Tell Jesse what your truck does. He'll map out the exact system for your operation.
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