Marketing, Organic & Paid

Marketing that ends
in a customer, not a like.

Most small businesses either post and hope, or pay for ads that send people to a page that doesn't convert. I run the whole thing as one plan: organic content that builds your name for free, paid ads only where the math works, and email that brings back the people who almost bought. Every dollar gets traced to a real customer.

Start with a free diagnostic → See it running a real business

How I run it

The order matters. Ads poured onto a weak setup just make the leak bigger.

01

Fix the landing spot first

Your website, your Google profile and your follow-up have to catch the traffic before anyone pays to send it. That gets built first.

02

Organic before paid

Posts, short video, Google updates and content on a real schedule. It costs nothing per click and it compounds. Paid ads come in once we know which message works.

03

Pay only for what converts

Google Ads, Local Services Ads, Facebook and Instagram ads, set up with tracking from the first dollar, so you see cost per customer, not cost per click.

What's included

Organic

Content and social, on a schedule

Show up every week where your customers already scroll, without paying for reach.
  • A content calendar built from your market research
  • Facebook, Instagram and Google Business posts
  • Group and community posting that sounds like you
Paid

Ads that pay for themselves

Google, Facebook and Instagram ads set up, watched and cut when they stop working.
  • Google Ads and Local Services Ads
  • Facebook and Instagram campaigns
  • Conversion tracking from day one
Email

Email that brings people back

Your past customers and old quotes are the cheapest sales you'll ever make.
  • Professional email on your own domain
  • Follow-up and win-back sequences
  • Review requests after every finished job

Not a pitch deck. Every Art3ry service already runs a real California field-services company, a real one-person company.

Questions

Should I run paid ads or organic marketing?
Both, in that order: organic first, paid second. Organic builds the name and tells us which message lands. Paid ads multiply what's already working. Starting with ads on an unproven setup is the most common way small businesses burn money.
Do you manage the ad spend?
Yes. I set up the campaigns, watch them, and cut what doesn't produce customers. The ad budget is paid by you directly to Google or Meta, so you always see exactly where it goes.
Can you teach me how to run it myself?
Yes. If you want to own it, I'll set it up and walk you through how it runs: what to post, how to read the numbers, and when to change an ad.
How do I know it's working?
Every channel is tracked back to calls, forms and paid invoices, and you get a plain-language report each month that says what worked, what didn't and what changes next.

Part of Art3ry growth-as-a-service · see all services →

Spending on marketing and not sure what it's doing?

Tell me what you're running now. I'll show you what's working, what's wasted, and what I'd do instead.

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